Generation Go 2024!
1 month ago
We are immensely proud to start 2024 with the official launch of our Generation Go Campaign. As highlighted in the recent article by The Go-Ahead Group, this initiative recognises the unique challenges faced by our Covid Generation, and empowers our 14 - 19 year-olds with the essential life skills they need for independent bus travel.
This project was first piloted in association with the East of England Energy Group, where we partnered to deliver an interactive workshop with students from City Academy Norwich who were about to embark on work experience in the local community.
With support of the Go-Ahead community investment fund, we have now created an engaging video and a range of creative assets to be used in the workshops.
We have been working hard since the pilot to roll the workshops out to schools, colleges and other organisations to help passengers build the confidence to travel to work, education and leisure activities independently and we can't wait to see what this year brings.